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I Would Rather Be Surfing
It doesn’t take much to make a website these days, and it takes even less to screw it up.
Remember that marketing is pure communication and that your website is the best marketing tools for your business and yet.
Everybody makes mistakes, but here are some big ones your small dream business wants to avoid.
1. Confusing designs
If a customer can’t navigate around your website, they probably won’t return. Make sure you make menus easy to follow so you’ll get repeat customers and visitors. Navigation should absolutely be a primary concern.
2. Readability
Sometimes, a website just flat out doesn’t read well. This can be not only because of the content, but also because of how it is presented. Make sure you have enough color and contrast that people with sight problems, such as color blindness or nearsightedness, can still read your website.
3. Content
We’ve said it before and we’ll say it again: content is so very important when it comes to websites! It’s not just how it’s presented, but what is said and displayed as well. Here are some tips for how to display content properly.
A. Use white space to break up blocks of text.
B. Use a lot of headers and bullet points.
C. Make your content scannable, meaning it’s something that can be read in under five minutes and the gist of it can be understood even if a visitor doesn’t read the whole thing.
Building a website can be hard, so don’t let these easy peasy things trip you up!
